Hopetag

2017

"Hope Tag" draws thousands of Instagram users' attention to missing accidents in their countries by tagging one of missing children randomly. The linked Instagram accounts of missing victims provide enough information of children to motivate more people to help them. es of missing children are trying anything they can do. But, the police can spend only 14% of their time looking for missing people due to lack of time and limited evidences.

Recognition
Roles

Copy writing, motion graphic and video editing

Background

Children from all the countries go missing more than we’ve expected. Just in case of the United Kingdom, at least 140,000 young people under 18 years of age go missing each year. Families of missing children are trying anything they can do. But, the police can spend only 14% of their time looking for missing people due to lack of time and limited evidences.

How it works

- Tag : click "Hope Tag" button
- Share : share any information of the missing child with the whole society.
- Help : If anyone feels curious about an unknown name that is tagged on your post and clicks the tag, he or she will be directly linked to the missing child's account.